The JO MAYER brand was founded about 7 years ago by fashion designer Yoav Meir. Out of a personal need to wear more free, colorful, bold and happy clothes. The brand is immediately adopted by gay men who love life, go out to parties, travel the world and love fashion. The main purpose of the brand is to please the consumers, who will feel good about the clothes they wear. The brand is mostly ecological and made of 100% cotton with the mind on the earth and the body of the consumer. All garments are manufactured in Israel and ensure fair trade at all stages of production.

We hope you enjoy the shopping experience and especially have fun while wearing our clothes!